Project subscribers, monthly recurring revenue and annualized run rate.
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Churn is applied to starting subscribers, then new subscribers are added at month end. Fractional subscribers are expected values, not actual accounts. MRR is ending subscribers times price; annualized run rate is 12 times MRR, not collected annual revenue.
Starting with 100 subscribers, 5% monthly churn and 10 new subscribers gives 105 expected subscribers and MRR 2100 at a monthly price of 20.
ending_customers = starting_customers x (1 - churn) + new_customers; MRR = ending_customers x monthly_price