Estimate customer contribution, acquisition budget and profit over a chosen retention period.
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The estimate uses constant order frequency and a fixed retention period. Gross margin is entered before service and acquisition costs. Reserve reduces the acquisition budget, not accounting profit. Refunds, time value of money and changing cohorts are not modeled.
At order value 50, margin 50%, 0.5 monthly orders, 12 months and monthly service cost 1, lifetime contribution is 138. After acquisition cost 30, estimated profit is 108.